Privacy Policy

Our promises

​Welcome to MySleepy Tea. This policy explains how we handle and use your personal information and your rights in relation to that information. It applies to data collected when you use our website, when you interact with us through social media, email, or phone, or when you participate in our competitions.

In short, we will keep your data safe and secure, and commit to the 5 promises below:

  • We will only use your data to improve your experience.
  • We’ll protect your data like it’s our own.
  • We’ll always talk your language and have your back – no nonsense, no surprises.
  • You decide what and how you hear from us.
  • Your info won’t just hang about – if we don’t need it, we’ll delete it.

Protecting your privacy

At MySleepy Tea, we are 100% committed to protecting the privacy and security of our customers and site visitors. The MySleepy Tea team members are customers themselves of other internet sites – so we totally appreciate and respect how important privacy is. If you have any questions about how we protect your privacy, drop us an email at

For all our services, the Data Controller (the company that’s responsible for your privacy) is MySleepy Tea Limited, company registered in the England and Wales, company number 11161153.

Contents of our Privacy Policy

  1. ​How we use your information
  2. Sharing your information
  3. Marketing messages
  4. Seeing adverts for MySleepyTea online
  5. Keeping your information
  6. Your rights
  7. Changes to how we protect your privacy
  8. Cookies 
  9. How to contact us

    1. How we use your information

    We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why it is necessary.

    Your name and contact details

    How we use your name & contact details ​Why?
    Deliver your purchases to you ​To perform our contract with you and deliver your MySleepy Tea purchase
    ​Send you service messages by text, e-mail or through our app, such as order updates ​To perform our contract with you and inform you when your order is arriving
    ​Sending you information by email, or SMS about our new products and services ​To keep you up to date. We only send this with your permission
    ​Fraud prevention and detection ​To prevent and detect fraud against either you or MySleepy Tea – unfortunate, but absolutely essential
    ​Showing you MySleepy adverts as you browse the web ​So you can see our latest products and deals
    ​Finding out what you, and other customers, like ​To ensure we are giving you what you want, and to stay ahead of the competition

     Your date of birth information

    How ​we use your date of birth ​Why?
    Fraud prevention and detection To prevent and detect fraud against either you or MySleepy Tea – unfortunate, but absolutely essential

    Your payment information

    ​This means your card’s security/CVV code, but don’t worry, we will process this with highest safety standards and won’t keep them.

    How ​we use your payment information ​Why?
    Take payment and give refunds To perform under the contract between us and settle payment
    Fraud prevention and detection To prevent and detect fraud against either you or MySleepy Tea – unfortunate, but absolutely essential

    Your contact history with us

    What you've communicated towards us - for example over the phone, on instant chat, or on social media. 

    How ​we use your contact history ​Why?
    ​Provide customer service and support ​To perform our contract with you, after all, we want to provide you with the best service possible

    Purchase history and saved items

    What you've bought and what you've stored in your basket for another time. 

    How we use your purchase history and saved items ​Why?
    ​For the purchases you make with us ​To perform our contract with you. Items are stored so you can perform your order or saved for convenience to complete your purchase later
    ​Provide customer service and support, and handle returns ​To perform our contract with you, after all, we want to provide you with the best service possible
    ​Analysing what you, and other customers, like ​To ensure we are ​providing you and other customers with the most relevant and appealing ​assortment

    Information about your phone or laptop and how you use our website

    Information you provide us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.

    How we use information about your phone or laptop, and how you use our website ​Why?
    ​Improve our website and set default options for you (such as language and currency) ​To provide you with the best possible shopping experience
    ​Protect our website ​To prevent and detect fraud against either you or MySleepy Tea and to meet our legal obligations to protect your data

    Your responses to surveys, competitions and promotions 

    ​How we use your responses to surveys, competitions and promotions  ​Why?
    ​Run the survey, competition or promotion ​To ​process your data for the ​purpose received, if applicable, for a possible win

    ​You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.  But that is your choice – and we respect that. 

    We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including research, data analysis, improving our site, and developing new products and services. We may also share this anonymised information with third parties.

    2. Sharing your information

    We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe in order to do so, respecting and protecting our customers’ privacy is paramount.

    However, we share your data with the following categories of companies as an essential part of being able to provide our services to you.

    We use a third- party provider, Shopify as the platform for our e-commerce transactions. When you create an account, Shopify collects information about you including your name, email address, number of orders for customers to easily access their account and be able to see relevant account information. For more information, please see Shopify’s privacy notice.

    We use a third-party provider, Mailchimp to deliver our promotional and marketing emails. If you accept to receive marketing, you will go onto our subscriber list for Mailchimp. For more information, please see Mailchimp’s privacy notice.

    We use a third party provider, Royal Mail to deliver your orders. For more information, please see Royal Mail’s privacy notice.

    We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

    3. Marketing messages

    If you have said we can, we’ll send you marketing messages by email (or other form) to keep you aware of what we’re up to and to help you see and find our products.

    You can stop receiving marketing messages from us at any time by:

    • changing your account settings
    • clicking on the ‘unsubscribe’ link in any email
    • contacting us

    Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

    Please note that it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

    Stopping marketing messages will not stop service communications (such as order updates).

    4. Seeing adverts for online

    We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

    Like many companies, we target MySleepy Tea banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

    The banners and ads you see will be based on information we may hold about you, or your previous use of MySleepy Tea (for example your MySleepy Tea search history or the content you read on MySleepy Tea) or your previous clicks on MySleepy Tea banners or ads.

    5. Keeping your Information

    We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years we will delete your information from our systems. If you no longer wish to be a customer, you can also contact us and request us to delete all the information we have on you.

    If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

    6. Your rights

    You have various rights relating to your personal information, which we fully respect, including:

    • The right to be informed about how your personal information is being used (like this notice!)
    • The right to access the personal information we hold about you
    • The right to request the correction of inaccurate personal information we hold about you
    • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
    • The right to stop direct marketing messages, and to withdraw consent for other consent-based processing at any time
    • The right to request that we transfer or port elements of your data either to you or another service provider
    • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

    If you want to exercise any of your rights, have a complaint, or just have questions, please contact us.

    7. Changes to how we protect your privacy

      ​We may change this page from time to time, to reflect how we are processing your data.

      If we make significant changes, we will make that clear on the MySleepy Tea website, or by some other means of contact such as e-mail, so that you are able to review the changes before you continue to use MySleepy Tea.

      ​8. Cookies

      We use cookies when you visit our site. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. There are four main types of cookies – here’s how and why we use them.

      (1) Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Cart”.

      (2) Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

      (3) Customer preference cookies – when you are browsing or shopping on MySleepy Tea, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

      (4) Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

      Included in the four main cookie types above are the following, among others:

      • Google Analytics cookies, which collect information about customer use of our website. The cookies collect information in an anonymous form, including where visitors have come to the website from and the pages they visited. To opt out of being tracked by Google Analytics across all websites visit
      • Hotjar, which uses cookies and other technologies to collect data on customer behaviour (e.g. how much time is spent on which pages, which links are clicked on, etc.) and devices (in particular device’s IP address, captured and stored only in anonymised form, preferred language settings, etc.). This enables us to better understand our customers’ needs and to optimise this service and experience. Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual customer. To opt out visit
      • Facebook Pixel cookies, which measure ad conversions, optimise and build audiences for advertising campaigns served on Facebook. To opt-out visit
      • Twitter Pixel cookies, which measure ad conversions and optimise advertising campaigns served on Twitter. To opt-out visit
      • Pinterest Tag cookies, which are used to track conversions, optimise and build audiences to reach customers on Pinterest. To opt-out visit

      By using our site, you agree to us placing these types of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at and www.youronlinechoices.euPlease note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete user experience that we pride ourselves on providing our customers.

      9. ​How to contact us 

      We always want to hear from our customers (especially if you feel we've let you down or could do better).

      If you:

      • ​have any questions or feedback about this notice
      • ​would like us to stop using your information
      • ​want to exercise any of your rights as set out above, or have a complaint

      please don’t hesitate to contact us - we’re more than happy to answer any questions you may have.

      You can contact us via or the MySleepy Tea website. Or if you’d like to, you can write to us at:

      MySleepy Tea Limited
      104 Finborough Road
      SW10 9ED
      United Kingdom

      You also have the right to make a complaint to the ICO (the data protection regulator in the UK). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please do contact us in the first instance.

      Last updated 5th October 2018